Memphis BBQ Rub (50 grams)

Rich smoked paprika, a warm peppery finish, and just enough sweetness to form a perfect bark on spareribs that have been on the grill for hours. Memphis is the birthplace of American BBQ culture — and this rub honors that tradition.

No sauce needed. No fuss. Just meat, smoke, and this rub. That's how simple Memphis BBQ is.

• 🔥 Classic dry rub — no sauce required
• 🌿 Freshly blended in small batches
• ⚖️ 100g per bag — enough for ±2.5 kg of meat
• 🍖 Perfect for spareribs, pulled pork, and pork
• ⚠️ Allergens: Mustard

What makes Memphis BBQ special?

This is the rub most people start with and then stick with. Paprika and brown sugar form the base, with a touch of black pepper to round it off. On the grill, the sugar caramelizes beautifully: the result is deep, sweet-smoky, and exactly what you expect from classic American BBQ. If you had to choose one rub to please everyone, this is it.

How to use Memphis BBQ?

Pat the meat dry, generously rub it in, and let it rest in the refrigerator. Grill spareribs low & slow over indirect heat at 110–120°C for 4–6 hours, pulled pork until an internal temperature of 90–95°C. The brown sugar caramelizes into a dark, crispy bark that you can't buy anywhere.

→ View the complete Memphis BBQ chicken recipe
→ More about smoked paprika in our product knowledge
→ Everything about Memphis BBQ Rub — flavor profile, recipes & tips