The Story Behind The Rub Kitchen
A good dish does not have to be complicated. Good ingredients, the right cooking method and plenty of flavour go a long way. That is what The Rub Kitchen is about.
I am Terry Mitchell, founder of The Rub Kitchen and author of the knowledge articles on this website. After years in professional kitchens, one question still fascinates me: how can simple ingredients bring as much flavour as possible to a dish? That question is the starting point for every rub we make.
From professional kitchens to The Rub Kitchen
I spent years working in professional kitchens, including Michelin-related settings. There I learned how much small details matter: a different balance of ingredients or a better cooking method.
Later I moved into technology. It was a very different world, but I still enjoyed making things better. Eventually my love of cooking brought me back to the kitchen, and The Rub Kitchen grew from that.
Flavour starts with balance
Good flavour is not about adding as many ingredients as possible. It is about balancing salt, sweetness, spice, heat and umami. Our rubs are designed to help your ingredients shine without having to combine a whole cupboard of seasonings for every dish.
Blended with care
Hand-blended in small batches
We deliberately work on a small scale, so we can give each batch attention for flavour and quality.
Blended for your order
Our rubs are blended to order. This keeps our approach personal and small-scale.
Thoughtfully chosen ingredients
We choose ingredients for what they bring to the flavour. Check the complete ingredients and allergen information for your chosen rub; a short flavour description is not the full composition.
Not just for the BBQ
BBQ is our biggest inspiration, but our rubs also work with chicken, meat, fish, vegetables and potatoes cooked in an oven, grill pan or air fryer. Choose a flavour and cooking method to suit the dish; season to taste and follow the product information.
From Amsterdam to your kitchen
The Rub Kitchen started in Amsterdam and is being built from there. Not a mass-market spice brand or an endless product line, but rubs we enjoy using ourselves and are proud to put our name to.
Ultimately it is not about the seasoning, but what you make with it. A BBQ with friends, dinner with family or a weeknight meal that turns out much tastier. That moment when you take a bite and think, “Yes. This is good.” That is why we do it.
Which rub suits you?
Not sure where to start? Our quiz offers flavour suggestions based on your answers. To try several flavours, the Starter Pack contains three 100 g bags of your choice. You can also browse the range yourself.
The Rub Kitchen
Plenty of flavour. Made with care.