Summer Festivals Around the World — How Do Other Cultures Grill in the Summer?

Culture · The Rub Kitchen

Summer and fire go together all over the world. Whether it's 4th of July in America, a Sunday asado in Buenos Aires, Midsommar in Sweden, or a block party in Jamaica — every country has its own way of celebrating summer around grilling and food. The rub differs, as does the tradition. But the fire is universal.

01

United States — 4th of July BBQ

American

The 4th of July is the biggest BBQ celebration in the world. On Independence Day, the grill is fired up in almost every American household — burgers, hot dogs, spare ribs, and corn on the cob. In the southern states, large cuts are smoked: brisket, pulled pork, whole chicken — low & slow, all day long.

02

Argentina — Sunday Asado

South American

In Argentina, the Sunday asado is a weekly social institution. Family and friends gather at the parrilla — the asador manages the fire, the rest enjoys. An asado starts early in the afternoon and lasts until the evening: multiple rounds of meat, chimichurri, provoleta, and good red wine.

  • Typical meats: Asado de tira, chorizo, entraña, morcilla
  • Atmosphere: Slow, social, multiple rounds, no rush
  • Rub: Toscana Fire
Chimichurri

No asado without chimichurri. Recipe: Chimichurri — parsley, garlic, olive oil, red wine vinegar.

03

Korea — Chuseok & Summer KBBQ

East Asian

Chuseok is one of Korea's biggest national holidays — families gather and eat grilled meat. In summer, KBBQ is a daily social activity: friends, beer, and samgyeopsal on a terrace in Seoul. Everyone grills their own meat, wraps it in lettuce with kimchi and ssamjang.

  • Typical meats: Samgyeopsal, bulgogi, dakgalbi
  • Atmosphere: Table grill, banchan, soju, social
  • Rub: Korean BBQ Rub
04

Jamaica — Emancipation Day & Jerk Parties

Caribbean

On August 1, Jamaica celebrates Emancipation Day — the day in 1838 when slavery was abolished. It's a national holiday with festivals, music, and Jerk BBQ. Boston Beach in Portland parish is the epicenter of the Jerk tradition — this is where the biggest Jerk parties are held with chicken and pork over pimento wood.

  • Typical meats: Jerk chicken, Jerk pork
  • Atmosphere: Beach, reggae, fire pits, community
  • Rub: Jamaican Jerk BBQ Rub
05

Middle East — Eid al-Adha & Grilled Lamb

Levantine

Eid al-Adha is one of the biggest BBQ events in the world. On this day, a lamb is slaughtered and shared with family, neighbors, and the poor. In Turkey, Lebanon, Jordan, and Morocco, the streets are filled with the scent of grilled lamb, fresh bread, and spices like cumin, coriander, and sumac.

  • Typical meats: Lamb — whole or grilled in pieces
  • Atmosphere: Family, community, sharing, religious
  • Rub: Shawarma BBQ Rub
06

Italy — Ferragosto & Tuscan Grill

Mediterranean

Ferragosto — August 15 — is the big Italian summer holiday. The Tuscan tradition: bistecca Fiorentina on olive wood charcoal, fresh rosmarino, a glass of Chianti. In Southern Italy, also arrosticini (lamb skewers from Abruzzo) and grilled swordfish. Simple but top quality — long meals without haste.

  • Typical meats: Bistecca Fiorentina, arrosticini, swordfish
  • Atmosphere: Family, holiday, long meals, good wine
  • Rub: Toscana Fire
07

Sweden — Midsommar

Scandinavian

Midsommar — the Swedish Midsummer festival — is one of Scandinavia's most beloved holidays. Families and friends gather outdoors, dance around the maypole, wear flower garlands, and eat together. And there's grilling. Swedish summer BBQ is understated but refined: salmon on cedar plank, lamb chops, sausage, and lots of dill.

The herb tradition is clean and aromatic — dill, cardamom, juniper, and lemon dominate. No heavy rubs, but subtle seasoning that lets the product speak for itself. Combined with potato salad, herring, and fresh strawberries for dessert.

  • Typical meats: Salmon on cedar plank, lamb chops, Swedish sausage (falukorv)
  • Atmosphere: Outdoors, flowers, schnapps, dance, slow enjoyment
  • Herbs: Dill, juniper, cardamom, lemon
  • Rub tip: Toscana Fire — the fennel and herbs match the Scandinavian aroma profile

Celebrate summer with the right rub

Freshly mixed to order. No fillers. Free delivery via DHL.

View all rubs Starter Pack · 3 flavors