Turmeric — what is it and why use it for BBQ?
Short answer: Turmeric is a yellow rhizome from South Asia with an earthy, slightly bitter taste. In BBQ rubs, it adds a warm golden-yellow color and depth — it is the flavor base of the Carolina Gold rub.
Turmeric is one of the oldest spices in the world, having been used in Indian cuisine for centuries. In the BBQ world, it is less known but indispensable in mustard-based rubs like the Carolina Gold style.

What is turmeric?
Turmeric — also known as yellowroot or Curcuma longa — is a plant from the ginger family. Its rhizome is dried and ground into a bright yellow powder. It originates from South Asia, with Kerala in India being one of the main production areas.
What does turmeric taste like?
Turmeric has an earthy, slightly bitter, and musky flavor. It is neither spicy nor sweet — it adds depth and warmth without overpowering other flavors.
Turmeric is powerful in color but subtle in taste. Too much will give a bitter undertone.
Why is turmeric in Carolina Gold rub?
Turmeric, along with mustard powder, forms the base of the Carolina Gold rub. It gives the characteristic golden-yellow color that gives the rub its name. The Rub Kitchen's Carolina Gold rub combines turmeric with 37% mustard powder for an authentic mustard-based dry rub.
How to store turmeric?
Dry, dark, and sealed. Turmeric retains its color and flavor optimally for up to 12 months after opening. Please note: turmeric stains everything yellow — use a dark or ceramic jar and avoid contact with light-colored clothing.